Increase by 60% the participation of hotels in our
environmental volunteer program at the chain level.
Add 15 alliances to the
sustainable portfolio that help
find solutions and best practices
to achieve the Sustainable
Development Goals (SDG).
Promote initiatives in our
Diversity and Inclusion program
in its five strategic pillars, and
be a benchmark for inclusion in
the sector.
The organization’s active
commitment in the incorporation
and monitoring of international
standards in the field of ESG
(Environmental, Social and
Governance).
Environmental conservation: for climate change mitigation, biodiversity protection and resource efficiency.
Economic value: to promote the integral development of communities by generating well-paying jobs, supporting social entrepreneurship, and ensuring ethical performance in its operations.
Social welfare: to promote fair and equitable labor practices and improve the living conditions of local communities by being a Socially Responsible Company.